The story so far. Key moments in our ongoing mission to redefine business automation.
Feb 2023
Artifact is founded in California
May 2023
First prototype launched to early testers
Nov 2023
Secured funding to fuel growth
Feb 2024
First major integration released for users
April 2024
Expanded team to scale development
Sept 2024
Hit 1,000 businesses using Artifact
Jan 2025
Launched Artifact for enterprise
Future
More goodness
Leadership Team
Ian Wolfman
Chief Executive Officer
From early stage startups to the world's most respected brands, Wolfman has spent more than two decades driving innovation across technology, healthcare, marketing and media organizations. Wolfman's unwavering commitment to customer experience has defined his career and is reflected across the many roles he's held, including sales, marketing, business development and executive leadership functions. Throughout his career, Wolfman has been entrusted by organizations such as P&G, Pfizer, Nestlé, GlaxoSmithKline, The American Diabetes Association, Wells Fargo, 7-Eleven, Samsung and J&J to drive growth. He has served on various boards high-profile SaaS and advertising technology companies including HootSuite and Blue Calypso, and is frequently called upon as an industry thought leader by AdAge, MediaPost, Marketing by Kerin, Chief Marketer Magazine, Huffington Post, and Forrester Research, among others. In 2015, Wolfman founded AMT and in 2017, he joined Hyperlift as CEO. Earlier in his career, he served as one of three partners at imc2, growing the agency from inception to more than 600 US employees, and launching the organization's life sciences division, bringing digital innovation to leading health companies and overseeing the growth of some of the most recognized life sciences innovations in the world.
Caleb Piero
Chief Operating Officer
Caleb’s strategic vision and passion for automation make him the driving force behind Artifact’s innovation and growth.
Jordan Lee
Chief Technology Officer
Jordan’s expertise in software architecture ensures Artifact remains fast, reliable, and built for scale.
Product Team
Yuki Tanaka
Head of Data Science
Yuki leads data-driven innovations, transforming ordinary insights into smarter, more reliable AI solutions.
Ethan Wallace
VP of Operations
Ethan focuses on optimizing internal processes at Artifact, ensuring seamless execution and operational efficiency.
Rachel Torres
Head of Growth
Driving demand generation at Artifact, Rachel crafts data-driven campaigns that accelerate company expansion.
Dave Lee
Head of Partnerships
David builds lasting, strategic alliances that enhance integrations, distribution, and market reach for Artifact.
Grow quicker.
Build better.
Ideate faster.
Work smarter.
Grow quicker.
Build better.
Ideate faster.
Work smarter.