.gif){kind=icon}
Growth Has Become a Race to the Bottom
Organizations spend billions trying to acquire new customers through advertising, discounts, and promotions. But the real opportunity isn't in getting more people through the door it's in making every visit count.When customers feel like transactions rather than VIPs, they have no reason to come back.
They'll choose whoever offers the best deal or the most convenient option. There's no loyalty, no advocacy, no compound growth. That leaves growth teams defending initiatives without proof and repeating the cycle.
