Vogue

Redeeming Member Benefits with Tronic Play
Club Vogue, the exclusive Member Club of Vogue Singapore uses the Tronic Play platform to create a ‘VIP gift bag’
of exclusive rewards for their member community.

The Challenge
Vogue Singapore subscribers are immediately eligible for membership
with exclusive, high-end gifts and rewards throughout the Singapore community. The traditional print method no longer suited their member lifestyle, so in partnership with Tronic we built out a unique digital
channel, home to all Club Vogue member-exclusive benefits.

Tronic Play Solution
Club Vogue members were able to access their benefits swiftly
and simply using the Tronic Play platform. We also onboarded
the Vogue team to upload benefits themselves via our Tronic Studio!

Channel Details

• Club Vogue Members can access the channel directly
from the Vogue Singapore website.
• Singapore subscribers are provided exclusive
Members-Only access to benefits upon membership sign-up.

Highlights

• 49% Redemption Rate on All Offers (industry average 5-20%)
• Average Time Spent on the Platform is 3.7 Minutes

““We launched our digital Club Vogue VIP experience with Tronic and immediately saw strong engagement from our members. The participation and redemption rates exceeded our expectations.””

‍